How HubSpot guided 80,000+ customers through its new features.
Spring Spotlight launched AI features across the platform. Supersonik gave every customer a live, guided experience of what changed for them, and many came back for more.
80,000 customers, every one different.
A generic feature rollout was not an option.
A large feature launch.
Spring Spotlight introduced AI-powered products across the platform. Every customer needed to understand what changed for them.
No two users alike.
A sales leader needs different features than a marketing manager. One-size-fits-all product enablement fails at this scale.
Static pages do not adapt.
Emails and help articles can reach 80,000 people. They cannot answer questions or guide someone through the product in real time.
A guided experience that felt like HubSpot, not a bot.
- 01
Deep brand immersion in Dublin.
Supersonik embedded directly with HubSpot's Conversational AI team to match the voice, tone and customer guidance that define HubSpot.
Embedded team, not a remote integration - 02
Personalized for every customer.
Each session adapted in real time. The agent focused on the features that mattered most for each customer's role, company and workflow.
Real-time personalization, not scripted tours - 03
One click to a conversation.
Customers clicked the Spotlight email and entered a conversation that already knew what mattered to them.
A conversation, not another help page
Adoption at the scale of the whole customer base.
Every Spring Spotlight customer got a guided experience of their own.
Live, personalized product enablement across HubSpot's Spring Spotlight base, in healthcare, automotive, education and more.
The longest sessions exceeded one hour of deep feature exploration.
Many customers came back for more sessions, with deeper questions each time.
7x adoption among HubSpot customers who took the guided session.
- Healthcare
- Automotive
- Education
- And more
Real product navigation, not recordings or scripts.
One agent with a brain that understands your product, eyes that see the real interface, and hands that operate it live for every customer.
Live product navigation.
The agent operates the real product UI. Live navigation, real data, real interactions.
70+ languages.
Every timezone, every market, one agent.
500+ integrations.
Pulls live CRM and product context to personalize every session.
SOC 2 Type II and GDPR.
Enterprise-grade, with a 99.9% uptime SLA.
Ultra-low latency.
Thousands of concurrent sessions without degradation.
Answers in the moment.
Adapts to each customer's questions in real time.
Built for enterprise scale.
High concurrency, ultra-low latency and global distribution.
Concurrency that scales.
Thousands of simultaneous sessions, with no loss of performance as your customer base grows.
Ultra-low latency.
Real-time answers in every session, in every region.
Multiregion servers.
Sessions run from the region closest to each customer.
Experience it yourself.
The same agent HubSpot used to guide 80,000+ customers through new features. No signup, no scheduling, live right now.
Connecting you to the agent